http://www.ibnlive.com/blogs/author/1/rajdeepsardesai.html - Rajdeep Sardesai's Blog.
Rajdeep is an Economics (Hons) bachelor from
St. Xavier's College, Mumbai. Also a MA LLB from
Oxford University. He had worked for "The Times of India", Mumbai, between 1988 & 1994 as City Editor & Head, News Service. Then he was with
NDTV 24x7 for the next 11 years. He was the host of the award-winning talk show "The Big Fight" on NDTV. As a Managing Editor of NDTV, Rajdeep put his papers to start his own company, Global Broadcast Network (GBN).
GBN had stitched a licencing deal with CNN, took over six months to cobble together a team comprising industry veterans, poaching heavily from NDTV. Some of the producers who worked with Rajdeep on "The Big Fight" also joined hands with him at hefty salaries. (Don't talk about attrition & referrals only in IT)
CNN, TV18 & GBN collaborated to start
CNN-IBN. His colleague from NDTV, Sameer Manchanda was also in the team, CNN-IBN. Rajdeep's annual
salary at NDTV was 3.6 million INR. He
received about five times this, as the signing amount from TV 18, along with a brand new Toyota Corolla. Certainly, that wasn't his motivation.
He iterates,
"I had a dream of doing something on my own. I have got an opportunity and hence I am utilising it." "We will be launching a new channel that will be driven by the journalists. The emphasis will be on good journalism and journalistic stories."
Rajdeep, turned 40 last December shares how CNN-IBN is different from NDTV (or any other news channel).
We decided to break away from the pack. From Rohini Mohan eating sugarcane in Madurai during Pongal with children in the village to Himmika Chaudhari taking a dip in Gangasagar to Bikramjit preparing tilgul to Naveen Nair taking the climb up to Sabarimalai to Priyanjana Dutta covering the aarti in Bangalore to Revathi doing rangoli in Hyderabad to Swati in Jaipur flying kites with the Thakurs, there were a range of stories that explored the limits of plurality of this amazing country. Not to forget the remarkably effortless Paras Tomar selling kites on the streets of Ahmedabad. I think by showcasing a network of reporters, we were able to reflect the true spirit of 14th January. I have little doubt that other channels also will do similar experiments in the future, and that each channel has innate strengths, all benefitting the viewer who will now enjoy the buffet of news being laid out before him.
Currently, Rajdeep Sardesai is the Editor-in-Chief of the CNN-IBN news service. He writes mostly on Journalism & current affairs.